By now you might have already heard about Instagram. The platform offers various advantages for small businesses, from customer complaints to a product going viral, levelling the proverbial digital playing field between small and large firms. However, because it has been there for a while, there is a hoard of information on how brands may use it. You will find these tips on how to use Instagram for business extremely useful.
Why should businesses even use Instagram accounts?
Instagram helps in making your brand more visible. According to Instagram's own research, 81 percent of users say the platform aids their product and service research. You don't want to lose out on a large number of clients just because you aren't engaged on social media.
Read the following tips to use Instagram for business in the best way possible-
1.Get started with setting up your profile.
If you are a newbie marketer begin with setting up your Instagram account, and take some time to go through your profile, ensure that all the relevant information like name and address of the brand are accurately posted.
Make sure that the profile matches the vibe of your brand and don't forget to add contact details and product catalogue. Many times because of convenience people directly place orders through Instagram accounts, so it is better to post accurate contact details so that potential customers can place orders without any hassles.
2.Make use of “link in bio”
Marketers and content creators can also make use of link in bio which will help the audience to navigate to the company's website.business can share important information by using “Link in Bio”.
3.Geotag your posts
Instagram gathers all of the posts tagged with that location and categorises them as top or recent. Customer images are mixed in with your brand photos. The top-right "View Information" link takes you to information about the marked business. All of this contributes to brand awareness and assists clients in researching your company.
4. Use the save post feature.
This feature of Instagram allows users to save a post which they like while scrolling. You can use this feature for your business in following ways-
- To save any good caption that you like of someone else, you can use the caption for your own posts later.
- Finding some good visual inspiration for pictures.
- To keep a track of content your competitors are posting.
- Ideas for future post and reels
- Customer reviews for both happy and dissatisfied customers, you can post positive client reviews online and try to solve the issues of dissatisfied customers.
5.Use guide feature on Instagram
Next tip to use Instagram for business is to make use of the Guide feature on Instagram, this feature allows you to share helpful recommendations and tips about your products. Using the Guide feature you can curate and share products, places and posts you love no matter where you are.
6. Host a giveaway
Hosting a giveaway is one of the best ways to expand your Instagram account effortlessly. Free things are something that people enjoy even more than a good sale. Depending on how you structure the gift, you might be able to get more post engagement. Add conditions such as saving a post, commenting on a post, or forwarding it to a friend in addition to encouraging people to follow your account.
7. Expand your reach with #hashtags
To reach a wider audience, use hashtags. These can be campaign-specific or generic; the only thing that matters is that they're useful. Set up your main company hashtag (#yourbrandname) and promote it sparingly throughout Instagram (Twitter and LinkedIn are good too). This makes it easy for visitors to find stuff about you and your business account
Wrapping up-
We hope that these pointers on how to use Instagram for business will help you boost the performance of your channel and reach new customers.This list is a good place to start when it comes to Instagram marketing strategies that businesses may utilise to boost their presence on the social media platform. Adding strategies like using Stories Highlights and using Instagram Live on a regular basis to your Instagram strategy can also help you develop a relationship with your clients.To know more about smart auto post scheduler click here.
