Perhaps no site offers more chances for social media marketing collaboration than Instagram. Brands are lined up to pay influencers hundreds, if not thousands, of dollars for a single post referencing their product, and branded content features open up a whole new universe of possibilities.
Instagram takeovers are a terrific example of a collaborative opportunity that benefits everyone involved. With a company partnering with someone who has some influence or relationship with their target audience to generate great content that will help them achieve their goals.
In this piece, we'll cover all you need to know about how to perform Instagram takeovers, including what they are, how they operate, the benefits, and the actions that brands should take to ensure that their takeovers are a success every time.
What Instagram Takeover?
It is exactly what it sounds like: a brand will collaborate with an influencer, artist, or another brand to "take over" the account for a specified amount of time and post on it.
Some accounts will share a single post before displaying Stories from the user who has taken control of the account. Others will have a series of in-feed posts that are all uploaded.
How Does It Work?
You don't have to give up control of your accounts or give anyone else access to them.
The influencer's material might published by the brand in control of the takeover (in other words, the other host). (Here are some ideas for finding the ideal Instagram influencer for your brand if you're looking for influencers.)
A typical takeover lasts around a day. Both parties encourage them to improve their prominence.
Influencers are often repaid for their work, but some may do it for free in exchange for products or the opportunity to create their following; it all depends on who you choose to work with and the level of demand.
Benefits of Instagram Takeovers
Takeovers are popular among significant accounts due to the numerous advantages.
Let's take a look at the main benefits of Instagram takeovers.
Obtain new users
You can make it a condition of the takeover that the person who takes over your account promotes it as well. It may attract some of their viewers to your site to look at your stuff.
They may also share the content in their Instagram feed, allowing you to engage with individuals of their audience who not connected to you.
Interest will piqued, and engagement will increase.
It's exciting to try something new and unusual. I saw a social media takeover with an influencer I'd never heard of before, but I still looked because I was intrigued about what it was about.
Expand your target market.
There's always the possibility of expanding your audience if you can get your content and account in front of new users. Ask the influencer to urge users to follow your brand, even if it's just to "catch all of my posts!"
Boost your credibility.
When you collaborate with other accounts in your field, it might help you establish your company's credibility.
When someone they know endorses you, let alone has a branded association with your account, even if it's only for a day, people are more likely to believe you.
Produce extra content
For busy social media managers, this is definitely one of the most enticing parts of an Instagram takeover: you get someone else to create content that you can share!
There's nothing like a fresh new perspective (even if your business is steering the messaging) to keep things exciting while also reducing the amount of content your social media manager has to write.
Take use of unique possibilities.
There are instances when you wish to take advantage of one-of-a-kind and favorable prospects for your business. An influencer can assist you in your endeavor.
Influencers may even be willing to co-host a contest with you, especially if their products or services are similar to yours.
Finally,
Hosting an Instagram takeover is advantageous to you and the influencer or company with whom you are collaborating. There are several opportunities to collaborate with micro-influencers, small businesses, and even members of your own team.
Have fun with your takeover & be creative with it! If you do, so will your viewers.
