Your social media content schedule can be as basic or as sophisticated as your brand requires, whether it's a simple grid with a few links or a custom dashboard that can plan out dozens of feeds.In this article We'll walk you through the steps to construct your own and show you some real-world examples as you read on. We'll also include a list of our top social media content calendar apps.Let's start with the compelling reasons to invest in a social media calendar.
What is the Purpose of a Social Media Calendar?
A social media calendar is a list of your upcoming updates on social media. If you're using a social media management program, it can be arranged in the form of a spreadsheet, Google calendar, or interactive dashboard.
A social media calendar entry usually contains a combination of the following elements:
- The precise day and hour when the post will be published
- The social media account and network where the post will be shared
- The copy and creative assets for the post (i.e. photos or videos)
- Links and tags to be included in post
What are the Benefits of Using a Social Media Content Calendar?
1. Be organised to save time.
Your social media marketing goals are similar to many of the other goals in your day planner in that they require effort and attention on a daily basis. A social media calendar allows you to plan ahead, batch your work, avoid multitasking, and jot down all of your creative ideas for later.
2. Post on a Regular Basis
The first recommendation from experts will always be "publish constantly," whether you're seeking to grow your Instagram likes, YouTube subscribers, or have adopted social media KPIs. There is simply no way around it.
Why?The key to engaging your audience on social media is to show up in their feed on a regular basis. Impressive social media engagement enhances your organic reach via the platform's algorithm, allowing your posts to be seen by more people and attracting new followers. And the only way to increase your conversions is to make genuine connections with a growing audience.
3. Reduce the Number of Typos You Make, as Well as the Likelihood of Major Errors.
You can incorporate failsafes into your workflow by planning your postings ahead of time. When you're working days or weeks ahead of time, copy-editing the material, fact-checking information, and even validating it with organisational stakeholders like the legal team or the C-suite, it's a lot easier.
4.Make your social media tactics more ambitious.
Long, medium, and short-term campaigns, paid and organic, are frequently operated simultaneously by the world's largest social media brands. And those are just the daily posts.
Once you've locked down your routine, you'll have more time to think about greater issues. Is it a good idea to hold an Instagram contest? Are you ready to start looking for influencer partners? Perhaps it's time to get your company's name out there on LinkedIn, or to start a social media employee advocacy program.
Best Social Media Calendar Tools
Google drive Content Calendar and Asset Management
Google Drive includes a number of useful features that assist social media marketers create a successful content calendar.These calendars can be easily shared with multiple teams to avoid scheduling conflicts and ensure that campaigns are aligned.
Marketers may also utilise shared Google Sheets to schedule social media postings, manage the status of various pieces of content, and assign tasks to team members, all while keeping their calendar in sync.
Socinator
Socinator is a fantastic software for organising tasks and scheduling them to go live whenever you need them.When the clock strikes the predetermined time, the posts to go live automatically upload, making life so much easier for a content provider! Socinator also provides you with statistics reports that are automatically generated at the conclusion of each working day, ensuring that no progress is missed.
Conclusion
The time has come for you to experiment with using social media calendar as well as some helpful tools to take your social media strategy to the next level. A good social media calendar is one that saves you time, streamlines processes, and enables you to work smarter, not harder.