Do you advertise on YouTube? Do you have any questions on how to understand your performance metrics? YouTube is expanding by the day because people upload more than 700,000 hours of video every day, with only a small percentage of those films successful. In 2019, YouTubers' channels have grown by almost 25%, with 15 million independent artists posting 80 million videos per month. To understand how to assess YouTube success, you must first understand the metrics available in YouTube Analytics. If you're a YouTuber who wants to outrank your competitors, you need to understand which metrics matter and how to create videos that people want to watch. You should also be aware of the finest YouTube marketing tactics for promoting your channel.

In this article, we will discuss the top seven parameters for analyzing YouTube ad performance that all YouTubers and video marketers should focus on to achieve the greatest potential results.

Understanding Why To Use YouTube Ads, First!

Investing in advertisements has several dangers. You never know if your ads will pay for themselves or if your message will even be seen by people in your target market. Paid advertisements are still a big part of online marketing, and there are a few good reasons to employ YouTube ads.

70% of YouTube users think the platform makes them more aware of new brands, and they're four times more likely to use YouTube to explore a brand, product, or service. Consumers also say that viewing a product on YouTube makes them twice as likely to buy it.

There are 7 metrics on which all YouTubers should focus.

Knowing your audience, understanding who you want to reach, and personalizing the ad to that target demographic are all important steps in creating a good YouTube commercial in improving YouTube ad performance. You can do this with the help of data. The Viewer Consumption Cycle, which ranks your material in the first position, is the quickest way to see how these data are according to YouTuber's specifications. There are three components to the viewer consumption cycle. 

They are as follows:

• Attraction- Metrics that have to do with attracting users.
• Consumption- Metrics that track users and the steps they take to get your movies.
• Feedback- Metrics that track how people react to your videos.

Watch Time

View count is a vital performance statistic for videos for many YouTube channel owners and marketers. However, the number of views does not provide a whole picture of your video's performance. Because view counts do not reflect interaction, it has a minimal impact on YouTube algorithm.

Rather than counting views, you should keep track of how long people are watching. The total and average time people spent watching any of your videos is equal to the watch time.

You can keep these points in mind, to Analyze your YouTube ad performance-

• Try live streaming
• Set your viewers expectations
• Tease your audience
• Add your video to playlists

Audience Retention

The quality of your YouTube videos views is determined by audience retention. The audience retention report has two tabs: absolute retention and relative retention.

Absolute retention is a measurement of a video's viewing style. The graph depicts how long users have spent interacting with your content. The information allows you to evaluate viewer behavior such as skipping the intro or not viewing the entire video.

Engagement

Your audience's involvement with your content is displayed in the engagement tab. The following are the most important audience engagement metrics for running ads on YouTube:

• Likes
• Dislikes
• Shares
• Comments
• Subscriptions

Likes and dislikes are a quick way to get feedback on a YouTube advertising video. Consider the ratio while evaluating your likes and dislikes. You're doing fairly well if 90% of folks clicked the "like" button and 10% didn't.

Average Percentage Viewed 

The "average percentage viewed" is a measurement of how much a video viewer has watched on average. This metric is very important because YouTube utilizes it to determine how well your films capture the interest of its users.

Average View Duration 

The terms average view duration and average percentage viewed are very similar. This metric represents the amount of time spent watching a video divided by the total number of videos watched.

Audience Retention   

When users watch and leave your videos, audience retention shows you. Audience attention is calculated as a ratio and is a popular statistic, it tells you exactly when people aren't paying attention to your material, allowing you to figure out what you need to do or develop to improve their retention rate.

Demographics

Demographics give you an idea of who your users are. Even if you can't figure out who is watching your videos and for how long, you will get a lot of offers to work with a sponsored company. You may identify where your viewers come from, their gender, and their age, as well as who your films fascinate.

Final Words

Setting a commercial criterion for YouTube ad performance in your videos is difficult. It differs drastically, and you have no way of knowing what your competition is thinking. Set your benchmarks for what success looks like to you. Compare your YouTube efforts to those of your competitors on their channels.